Barrett-Jackson, Hot August Nights, Reno, Nevada, August 8-10, 2013
Report and photos by Rick Carey, Auction Editor
Hot August Nights brought Barrett-Jackson to town this year for the first time. It may just have been a marriage made in heaven.
Hot August Nights is noted for its city-wide celebration of hot rod and custom cars with major properties in Reno sponsoring a succession of shows, concerts and parties for thousands of cars. The roads leading to Reno, particularly over the Sierras from California, are crowded with carloads of car people heading to Reno to take part in the days-long party.
Coming, as it usually does, the weekend before the car world centers its attention on the Monterey peninsula, Hot August Nights represents the other end of the pendulum’s swing, a populous, popular people place where the emphasis is on hands-on participation with hand-built, individual cars.
Barrett-Jackson contributed its resources and marketing muscle to create a unifying spectacle, bringing the multiple properties’ individual events together to choose the ‘Barrett-Jackson Cup’, the best custom or hot rod at Hot August Nights.
The Cup’s judges visited the four participating properties, the Eldorado, Silver Legacy, Circus Circus and Harrah’s, selecting fifteen daily winners. Those were then narrowed to five which were driven onto the Barrett-Jackson auction block at the Reno-Sparks Convention Center Saturday evening after the auction. The judges then selected the best.
The fact that it turned out to be a 1969 Ford Torino built by Troy Trepanier for George Poteet which was then taken to Bonneville to run on the salt the following Tuesday made for a perfect selection.
The Barrett-Jackson Cup meshed perfectly with the diverse Hot August Nights activities and instantly integrated Barrett-Jackson with this previously diffuse car week.
They also brought a typically diverse, mostly No Reserve (there were about half a dozen cars with reserves, only one of which didn’t sell) Barrett-Jackson consignment to the Reno-Sparks docket. It wasn’t, as might have been expected, unusually heavy on rods and customs.
The results below compare this year’s inaugural Barrett-Jackson Hot August Nights sale with the Orange County auction it replaced on Barrett-Jackson’s schedule.