Monterey Week will only have one Italian car event this year, as La Dolce Vita Automobili announced there are no plans to hold a second event in 2010. This ends the one-year battle between La Dolce Vita and Concorso Italiano for the hearts (and wallets) of Italian car enthusiasts visiting Monterey in August.
Event Co-Chair Kerry McMullen shared, “We are so grateful for the support Alfa’s ARA & Delta Sierra, Lancia Club, Maserati Club International, The Maserati Club and all other car clubs and car owners gave us in 2009. Additionally we would like to offer our heartfelt thanks to Cats Exotics, and Driven Exotics as our Founding Sponsors responsible for the great Lamborghini showing. We had an excellent venue at Black Horse with sprawling fairways and beautiful trees. Those who participated in the event had a wonderful time. We couldn’t have delivered an event of this nature without the support of the car owners, sponsors and vendors, spectators, volunteers and Media and we thank everyone who helped the event become a reality.”
McMullen, who is also President of Maserati Club International explains, “We started LDV to give the Italian car community a place to display their cars on grass after Concorso Italiano was relocated to an airport. We also sought out a home for our club’s Maserati Days celebration that had greater ambiance and atmosphere than tarmac and we found that in Black Horse Golf Course. By hosting the La Dolce Vita Automobili event last year, the participating car owners, sponsors and vendors made a powerful statement to the Concours car community that location and ambiance are both key to attracting classic and exotic car owners to this type of event.”
He went on to say, “While we are flattered that many of our sponsors and participants hoped for a second event and would be willing to support us, there is no longer a compelling need to hold LDV now that Concorso Italiano has re-established itself on the greens of a golf course, placing the focus back on the cars where it belongs. Maserati Club International and The Maserati Club look forward to jointly promoting our time in Monterey this year and to once again make Concorso Italiano part of those plans.”
[Source: La Dolce Vita]
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