In this its 60th year, Group Lotus plc is taking the ‘diamond’ element of their anniversary to heart and is celebrating in style. A variety of high profile events have been planned for 2008 that will pay homage to the heritage of the marque and look forward to the future of the international brand. The pinnacle of the campaign is a landmark event held at the Lotus Headquarters in Hethel, England on September 14, 2008 and will be opened by Hazel and Clive Chapman.
Lotus has a history of holding fantastic public events and the 60th Birthday Party will follow this vein. Over 15,000 visitors are expected and will be a fun-filled day that all the family can enjoy. It was in 1948 that Colin Chapman built his first racecar. A pioneer, his breakthrough engineering firmly established him as one of the greatest automotive engineers of the 20th century. Chapman’s theory of “performance through lightweight” formed the foundation of one of the most successful racing teams to date and is imbedded in the Lotus philosophy. Group Lotus Plc CEO Mike Kimberley speaks passionately about celebrating Lotus milestone, “This is a great opportunity to celebrate the past and look forward to both a very special year for Lotus and a fantastic future. It’s important to us to celebrate the spirit of Lotus and we invite everyone to our headquarters to meet our people, our staff and our fans, and see us moving forwards. In 2008 an all new car will be unveiled at the London Motorshow and an impressive global expansion program is planned for our high tech Lotus Engineering Consultancy, so there’s an exciting energy at Lotus that we want to share with our wider communities.”
An invitation is extended to all to join Lotus on 14th September 2008 for a day’s celebrations and with it the chance to experience the majesty of the marque and be part of Lotus’ tomorrow.
[Source: Lotus Group]