A new book about Porsche’s extensive use of posters to further their iconic image will make its world debut on Saturday, March 7th, at the Porsche International Memorabilia and Literature Meet, held at the Los Angeles Airport Hilton.
The book, titled Porsche Showroom Posters – The First 25 Years, was written by Everett Anton Singer, in collaboration with Frank Barrett and with contributions from Prescott Kelly, Bob McDowell, Richard Moran, Jr., Jim Perrin, and Jerry Seinfeld, plus art direction and creative services by Larry Crane.
Porsche Showroom Posters – The First 25 Years Intro:
Porsche, probably more than any other automotive manufacturer, has used print media, posters in particular, to spread the word about their great cars…and clearly connect to the public.
Their racing success, world-wide, was celebrated through hundreds of posters from the earliest days of the company to the current time. Most of these were given away by the dealerships to prospects and owners to commemorate the company’s victories.
The other group of posters, largely ignored because of limited distribution, was the showroom posters. Their purpose was to inform those visitors to the dealership in a more subdued yet artful manner. They would sing the praises of the car, announce a new model, or create “branding” by connecting the car with life-style activities.
Porsche Showroom Posters – The First 25 Years will be published in two printed editions, both in a 12″ x 12″ size:
Deluxe edition, comprising 50 pages of color text on extra heavy stock, cloth covered hard bound cover with color dust jacket, limited to 356 signed and numbered copies at $78.95;
Special edition, comprising 50 pages of color text, laminated soft bound cover, limited to 911 copies at $48.95.
In addition, as of March 15th, the book will be available for viewing free at www.VintageAutoPosters.com.
Orders may be placed at:
Spyder Enterprises, Inc.
12290 Saddle Road
Carmel Valley, CA 93924-9212
For additional information, e-mail [email protected].