Barrett-Jackson, Las Vegas, September 22-24, 2011
Report and photos by Rick Carey, Auction Editor
Las Vegas is the home of glitz and glitter, a place where Barrett-Jackson’s collector car event fits like it was made to order.
The three-day event from Thursday through Saturday was assiduously timed to give bidders and spectators ample time to experience the auction excitement, spend hours wandering the aisles of Mandalay Bay’s cavernous convention center looking at the cars, and still end in the early evening in plenty of time to take in an egregiously over-priced meal or drop a few dollars in the slots or at the tables.
All the cars are now inside (air conditioned and out of the 100 degree days’ sunshine) and arrayed with plenty of room around them. An entire display hall is devoted to sponsors, exhibitors, vendors, B-J related charities and previews of upcoming B-J Scottsdale 2012 cars. The auction arena is easily accessible from the preview through the lineup tunnel and the layout leaves ample space in Mandalay Bay’s parking lots for GM, Porsche and Ford to display cars and give test drives and for Ford’s drifting performances.
One of the many things Barrett-Jackson does better than anyone is sell cars for charity. Darrell Gwynn’s wheelchairs for kids foundation is one of the stalwarts, this year collecting $200,000 from the sale of the ‘Barrett-Cuda’ custom built just for Gwynn’s foundation. The Armed Forces Foundation – which raises money to support the families of wounded veterans – is another and B-J pulled out all the stops for it, selling the ’64 Ford Fairlane created by Barrett-Jackson and Sherwin-Williams to introduce the Planet Color Barrett-Jackson Collector Color Series paints a few years ago. They distributed American flags throughout the auction arena, walked the Fairlane onto the block behind a USMC color guard and set off a storm of euphoria in a bidding contest between two phone bidders eventually won by reliable Ron Pratte at $700,000.
The character of Barrett-Jackson Las Vegas is unique, as are the many customized cars it offers. Out of 578 total lots, 228 – cars, trucks and a farm tractor – were characterized by their consignors as ‘customs’. That’s 39.4% of the total consignments on the floor at Mandalay Bay, a gauge of Barrett-Jackson’s effort to consign cars that reflect the Las Vegas bidders’ desire to express their individuality in the cars they buy.
Barrett-Jackson offered 578 cars for sale, with 574 finding new owners, reflecting a 99.3% sale rate. The total sales volume was $24,261,025 and the average price per car sold was $42,267.
Barrett-Jackson Las Vegas 2011 – Auction Report