Work has begun on a 1,000 square metre (10,760 square foot) extension to the Ferrari Museum in Maranello, Italy, just behind the existing main building. Construction will not interfere with normal opening hours for visitors but will increase the Museum’s exhibition space to a total of 3,500 square metres (37,675 square feet) by Spring 2013.
In recent weeks, the Ferrari Museum in Maranello has been welcoming record numbers of visitors, thanks to a special Sergio Pininfarina exhibition and an upgraded Formula 1 and racing section. The influx not only made up for the drop in numbers in the weeks directly after the Emilian earthquake but also matched the record set in 2011.
Aside from allowing Ferrari to extend the traditional areas devoted to Formula 1, racing, and the history and evolution of their road cars, the new building will also facilitate the hosting of special themed exhibitions, which, as the success the Great Ferraris of Sergio Pininfarina event attests, are popular with the public.
The new spaces will also be used to provide more educational activities for school children to introduce them to subjects such as aerodynamics, technological innovation, teamwork, styling and design. The Formula 1 simulator, which is already being enjoyed, will be even more thrilling than ever and is another string to the Museum’s bow. Lastly, there will also be a special area for hosting events, conferences, lunches and even private dinners during which the Museum will be open exclusively to attendees.
Officially inaugurated in 1990, the Ferrari Museum in Maranello continues to evolve with each passing year. Aside from telling the story of the company and its evolution, the Museum is also a meeting place, thanks to its café, which has also been extended, and the nearby Ferrari Store. Visitors and the merely curious can also avail of a shuttle service providing guided visits to the Fiorano Circuit and the factory grounds.
For additional information, visit www.museoferrari.com.
[Source: Ferrari SpA]