Mecum Auctions, Anaheim, California, November 13-15, 2014
2015 marked Mecum’s third auction at the Convention Center in Anaheim. Their success in this venue is in marked contrast to that of others who have ventured into the LA area with uniformly lackadaisical results.
While Rick Cole had successful auctions in Newport Beach in the waning years of the last collector car auction boom and Keith and Desley McCormick have been successful in Palm Springs for 30 years, since the early 1990’s Barrett-Jackson, Christie’s, Bonhams, Russo and Steele and others have attempted to establish a beachhead in what is, by any standards, the center of American Car Culture. A region built around the automobile, where even venues are defined by their proximity to freeways, major highways and traffic arteries, where institutions like the Petersen Museum celebrate the automobile in all its varied manifestations, where major manufacturers – American, European and Far Eastern – site their advanced design studios, where Carroll Shelby, Lance Reventlow, Dan Gurney, Vic Edelbrock, Harry Miller and scads more innovators and dreamers had their roots, southern California has beaten back every venture by the best and most successful auction companies.
Will Mecum beat the jinx? The numbers below are the best guide:
Factor into the analysis that 2014’s total was boosted by the sale of Ferrari 275 GTB s/n 07633 for $2,322,000, a transaction some three times greater than any prior Mecum Anaheim transaction. Discounting the effect of the 275 GTB, car counts, sale rates, median transactions and total dollars are stable, but gradually trending down, over the 3-year span, a good revenue-generating sale for Mecum, but not taking off into spectacular numbers such as Mecum has generated in places like Kissimmee, Houston or Dallas.
That impression carried through on-site where the late Saturday crowd was sparse, even before the good cars on the day’s docket ran out.
Southern California is a tough nut to crack, even for the Mecum Auctions juggernaut.
Mecum Anaheim 2014 – Auction Report