Report and photos by Rick Carey, Auction Editor
Worldwide Auctioneers held the Classics at the Taj Mahal auction on Friday, February 18th, 2011, at the Trump Taj Mahal Hotel Casino in Atlantic City, New Jersey, running in conjunction with G. Potter King’s Atlantic City Auction & Show.
The “G. Potter King” February Atlantic City event has been an East Coast destination for approaching a generation.
A vast swap meet and vendor event, Atlantic City is, with apologies to Craig Jackson’s vision for Barrett-Jackson, the prototype for a collector car event built around an auction.
A few years ago, 2004 to be exact, “G. Potter King” held its first premium sale at the newly opened Borgata Hotel and Casino. Two years later the premium sale moved to the Trump Taj Mahal.
The venue was little help.
Trotting some select cars across the auction block doesn’t bring bidders, a concept that was lost on “G. Potter King’s” team. The sales were, in a word, disappointing. “Frustrating” might be better.
2011, however, brought Rod Egan’s and John Kruse’s Worldwide team to the Taj to do the premium sale.
It was a different story.
There was a catalog and the consigned cars were committed and promoted in advance so bidders could make plans to attend – and there are plenty of bidders in the Northeast for whom Atlantic City is an established event – and know what to expect. Quality was emphasized.
With a 51.7% sell-through and $2,823,700 in total sales Worldwide’s first Atlantic City “Classics at the Trump Taj Mahal” didn’t establish a benchmark among recent catalog sales. It did, however, establish a benchmark in Atlantic City, proving that a competent, dedicated team could turn dross into precious metal.
Will The Taj 2012 be better?
Bet on it.
Worldwide Auctioneers Atlantic City Auction 2011 – Report
[Source: Rick Carey]